Twitter is a marvelous social network for a few reasons in particular.
I used to hate how limited I felt by Twitter’s 140-character restriction per post, but I’ve learned to really love the fact that users are forced to get to the main idea in that same sense. This is especially great after wading through posts on my Facebook feed that look more like diary entries than statuses from many folks on there.
When Twitter first came onto the social media scene, I used to rebuke the hashtag (#) as nothing more than a trend or some piece of internet hipster culture that I thought would fade into digital obscurity. Now I find myself using hashtags in my job, as I scour the “Twittersphere” for the latest contact center (#cctr), customer service (#custserv), and software as a service (#SaaS) content.
While many businesses already utilize Twitter, many fail to either grasp the full benefits of using Twitter correctly or are just unsure of what “correct” really means when posting a tweet or sharing their own content or even just being intelligent curators of their industry.
Let’s clear some things up.
Twitter Do’s and Don’ts
- DO post your own content. It is always a good idea to put your own content out there. This blog post will be sent out via our @InceptResults Twitter handle for all of our followers to see. I hope you realize how obviously important it is to avoid being just another Twitter handle that regurgitates content from other sources; you actually need to put original, organic content and tweets out regularly. Original content adds to your company’s online credibility and can even serve as source material and knowledge for others within your industry. Rather than just be strictly a curator of information with retweets and shrunken links to big-name publications and articles, give your followers a reason to follow you with thought-provoking tweets.
- DO share other’s content. The act of retweeting (RT) is flattering in a way. It is pretty exciting to see others on Twitter actually retweeting your posts and sharing what it is you initially shared. Receiving a RT on an original tweet or shared link post can really feel good, as you feel a sense of accomplishment or that you have hit a nerve with your followers. This is why when you RT and share a piece of someone else’s content with your followers, it is essentially an opening to a dialog or action. It is an easy way to show appreciation to followers that you feel share valuable information or share your content often as well.
- DON’T over tweet. Sharing is cool, but no one likes when someone can’t just seem to shut up. Don’t get me wrong, it is very important for businesses to have proper presence and to be active in their interactions with other businesses, customers, and even clients. But know when enough is enough. Usually five to seven tweets spread throughout a day’s time is enough to maintain good presence without shoving content down your follower’s throats or feeds. Remember that old saying, “Wise men speak only when they have something to say, but foolish men speak because they have to say something.” This practice should be applied to content sharing and not the interactions you have between your followers.
- DON’T forget to thank others. Whether it be a new follower that has just decided to follow you or a fellow industry leader who has given your insightful tweet a RT to their own followers, be sure to thank others in the Twittersphere for interacting with you and sharing your content. This is a pretty unspoken yet widely acknowledged acceptance. Twitter is here to share information but to also create conversations and, in a sense, rub elbows with other like-minded industry leaders and potential clients. Good manners should always follow suit when a courteous online action or gesture has been made. Once again, don’t forget to thank folks for following you or giving you RTs or mentions. And don’t just send them a direct message (DM); do it out in the open for everyone to see your appreciation.
- DON’T assume a larger audience gives you a larger Klout score. More often than not, many businesses that are new to Twitter can be intimidated by not having a large follower base. They look at their industry for comparison and are frightened that they will not look relevant or impressive enough on good ol’ Twitter. The key to a good Klout score (which has become somewhat of a way to measure social media relevance – particularly on Twitter) is to simply practice good communication. Engage. Share content that is worth sharing. RT content that you feel your followers will find valuable. Interact with your followers, and share content that they can take something away from. That is how you build a strong Klout score.
There are probably many other tips that I’ve left off of this list, so let’s talk about that.
What are some other DO’s and DON’Ts when it comes to the rules and proper etiquette of using Twitter as a business?
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