Using Social Media to Retain Your Customers

Have you ever heard the saying, “It’s more expensive to find new customers than to keep your old ones?” Well, get ready, because it’s 100% true!

There is a lot of money that goes into finding new avenues to reach new customers every day. Yes, this is an extremely important part of business, but why spend so much time and money chasing around new customers when you haven’t effectively retained your current ones? This is certainly not a part of your business that can be ignored.

This is where social media comes into play. Just as Josh Catone surmises, social media is the place to be when trying to retain customers. It is inexpensive, effective, and requires a small amount of time. But how exactly does it work?

First, you must point your current purchasing customers towards the social media platforms on which you are present. Make this action a benefit to them. You could offer a coupon or discount if they go and like you on Facebook or follow you on Twitter. It’s not about how you get them to commit to your news feed, but the simple act of getting them there.

Once you have these current customers locked in online, you have gained the ability to be in contact with them on a somewhat regular basis (read more in my blog pots on how to use social media to have conversations with your customers). You will be part of their news feed and present in their minds. The key to retaining customers is just that: staying present in their minds. This way, the next time they find themselves with a question or need pertaining to your product or service, you will be the first on their mind. This creates the second-time customer, and third, and forth… You get the point.

So make sure your invest that minimal time and money into using social media to retain your customers to get the maximum return. In the end, you will find that your customer retention skyrockets and that your relationships with them become even stronger. This will help to increase sales and grow your business.

How will you use social media to retain your customers?

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About Sarah Nelson

I am a new full-time member of the Incept family as the Marketing Results Specialist. I graduated from The University of Akron in 2014 with an MBA with a concentration on Direct Interactive Marketing. I am passionate about marketing, my three dogs (Chester, Winnie and Milo), and my hobby of Olympic style competitive rifle shooting.
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  • Social Media Marketing


  • Incept

    I hope you found the post helpful!

  • Web Development Company

    This is really a helpful post you share. Thanks..

  • Incept

    Thank you for reading our blog and commenting!  We are so glad you found the post helpful!

  • Website Design

    More and more people nowadays are diving headlong into the world of social marketing. If you do social media marketing the right way, you have to spend the time and energy on it. Before you can get into the more detailed strategies, however, you must build a solid foundation of understanding.

  • Incept

    All excellent points!  Social Marketing is not something you can jump right into.  You need to understand it and also do some listening to learn were your audience is.  Thanks for commenting and reading our blog!

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